IdiomBody & SensesRussian

в ус не дуть (v us ne dut')

Meaning: To show complete indifference or not to care at all.

Literally: Not to blow into the mustache

Example: “Сроки горят, а он в ус не дует.” — The deadlines are burning and he doesn't turn a hair.

English equivalent: Not to turn a hair

Equivalents in other languages

Origin: Literally "not to blow into one's mustache," said of someone who does not care at all and carries on unbothered. The image is usually explained as the opposite of puffing out one's whiskers in indignation, but no source documents an origin or a first use.

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