run it up the flagpole

Meaning: to test an idea; to present something for approval or feedback.

Language: English

Literally: to run it up the flagpole

Category: Daily Life

Origin: Advertising jargon from 1950s Madison Avenue, and the original was a full sentence used as a stock joke: run it up the flagpole and see who salutes it. It circulated as a specimen of agency-speak — the kind of line writers put in the mouths of ad executives to mark them as fluent in a language of confident nonsense — and it appears in that satirical role in American film and fiction of the mid-1950s. The image underneath is sound enough to have outlived the mockery: raising a flag commits you to nothing, costs almost nothing, and yet tells you immediately whether anyone is prepared to stand behind it, which is exactly what floating a proposal informally is meant to establish.

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