IdiomFood & DrinkEnglish

flavor of the week

Meaning: A person or thing that receives intense attention or popularity for a brief period before being forgotten.

Example: “That diet was the flavor of the week last spring; nobody mentions it now.”

Origin: Emerged in mid-twentieth-century American English, likely from the practice of ice-cream parlors and diners advertising a changing 'flavor of the week' to drive repeat business.

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