IdiomFood & DrinkFrench

Se faire rouler dans la farine

Meaning: To be conned or deceived.

Literally: To get rolled in flour

Example: “Il a acheté une fausse montre de luxe, il s'est fait rouler dans la farine.” — He bought a fake luxury watch; he got taken for a ride.

English equivalent: To be taken for a ride

Origin: Rouler (to roll) already means to con in French, and flour is the old disguise. Fairground performers and clowns whitened their faces with it, as the Académie française noted in 1694, and in La Fontaine's fable Le Chat et un vieux Rat a cat rolls itself in flour to lie hidden and catch mice off guard. Being rolled in flour is being taken in by a trick whose powdered surface hides what lies beneath.

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