crunch time

Meaning: The decisive moment, when there is no more time left.

Language: English

Literally: (Already vivid in English)

Example: “With two days to the deadline, it's crunch time.”

Category: Daily Life

Origin: "The crunch" for a critical moment is recorded from the mid-20th century, attributed in part to Winston Churchill's wartime use. "Crunch time" followed in American sport and business.

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