ergens brood in zien

Meaning: To view something as a viable or profitable business opportunity.

Language: Dutch

Literally: to see bread in

Example: “De bank zag geen brood in haar plan voor een kattencafé.” — The bank didn't think her cat café plan could make money.

Category: Food & Drink

Origin: Bread is livelihood; to 'see bread' in an enterprise is to see the means of survival in it.

More idioms — Food & Drink

More Dutch idioms

  • iets in je oren knopen — To make someone pay close attention to what you are saying, implying they should remember…
  • een lans breken — To take up someone's cause or defend a position publicly.
  • de nek omdraaien — To kill or destroy someone or something, or to bring an end to a project or endeavor.
  • schoon schip maken — To make a thorough reform of an organization by removing bad practices or undesirable peo…
  • om zeep helpen — To kill or eliminate someone.
  • gaten schieten in — To criticize someone or something harshly by pointing out flaws or contradictions.

From our false friends

  • Beer — Actually means 'bear'. The drink you order is een bier.
  • Big — Actually means 'piglet'. For big, say groot.
  • Kind — Actually means 'child'. For kind (nice), say aardig or vriendelijk.

Browse all false friends →

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