battere la grancassa

Meaning: To advertise or publicize something widely and loudly; to spread news or promote something conspicuously.

Language: Italian

Literally: to beat the big drum

Category: Daily Life

Origin: The image is of someone beating a large drum to attract attention and gather an audience, the traditional way to announce important news.

More idioms — Daily Life

  • con beneficio d'inventario — To accept something with skepticism or reservations, not at face value.
  • perdere il filo — To lose one's train of thought or become confused about a subject during conversation or…
  • smemorato di Collegno — A hopelessly forgetful person.
  • fare a scaricabarile — To evade responsibility by shifting blame to someone else; to pass the buck.
  • alla carlona — In a careless, rough, or sloppy way without regard for neatness or precision.
  • la bellezza di — A considerable quantity or duration of something, often used with mock admiration to emph…

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From our false friends

  • Bravo — Actually means 'good, skilled, well-behaved'. For brave, say coraggioso.
  • Camera — Actually means 'room'. A camera (device) is una macchina fotografica.
  • Pretendere — Actually means 'to demand' or 'to expect'. Pretende troppo = He demands too much.

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