The louder the thunder, the less the rain

Meaning: The most dramatic announcements often yield the least substance.

Origin: Credited to Urdu and Italian tradition, but the image is common elsewhere too: Chinese has léi shēng dà, yǔ diǎn xiǎo — loud thunder, small raindrops — and English has "big thunder, little rain." All mean that big talk usually brings little action.

Equivalents in French, Spanish, Japanese, and German

  • French: Plus le tonnerre gronde, moins il pleut (literally: The louder the thunder, the less the rain)
  • Spanish: Mucho trueno, poco aguacero (literally: Much thunder, little downpour)
  • Japanese: 鳴り響く雷は雨が少ない (Naribiku kaminari wa ame ga sukunai) (literally: A booming thunder has little rain)
  • German: Viel Geschrei und wenig Wolle (literally: Much bleating and little wool)

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