A picture is worth a thousand words

Meaning: Visual information communicates more effectively than text.

Origin: An American advertising slogan dressed up as ancient wisdom. The advertising man Fred R. Barnard used "One look is worth a thousand words" in the trade journal Printers' Ink in 1921, and in 1927 ran "One picture is worth ten thousand words" under the label "Chinese proverb," to make it sound venerable. No Chinese source for it has ever been found.

Equivalents in French, Spanish, Japanese, and German

  • French: Une image vaut mille mots (literally: An image is worth a thousand words)
  • Spanish: Una imagen vale más que mil palabras (literally: An image is worth more than a thousand words)
  • Japanese: 百聞は一見に如かず (Hyakubun wa ikken ni shikazu) (literally: Hearing a hundred times is not as good as seeing once)
  • German: Ein Bild sagt mehr als tausend Worte (literally: A picture says more than a thousand words)

More proverbs about Communication

From our false friends

  • Full — Actually means 'drunk'. Jeg er full = I'm drunk — not full after a meal.
  • Rolig — Actually means 'calm' or 'quiet'. (Confusingly, in Swedish rolig means 'funny' — a false…
  • Polvo — Actually means 'octopus'. For powder, say pó.

Browse all false friends →

← Back to Proverbs