IdiomBody & SensesRussian

Зарубить на носу (Zarubit' na nosu)

Meaning: To remember something firmly, once and for all.

Literally: To notch it on your nose

Example: “Заруби себе на носу: поезд не ждёт.” — Mark my words: the train won't wait.

English equivalent: Mark my words

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Origin: Russian Wiktionary and a Russian phrase handbook explain that нос here was not the face but a tally: a small wooden tag people carried with them and notched to keep count of work done or debts owed. Cutting a mark on it made a record that would not be lost. The phrase began as a joking threat, "notch it on your nose," and now means to remember for good. Russian Wiktionary presents the tally as the probable explanation, not a certain one; the same нос is said to lie behind остаться с носом.

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