IdiomBody & SensesFrench

Jeter de la poudre aux yeux

Meaning: To create a dazzling false impression.

Literally: To throw powder in the eyes

Example: “Avec ses bureaux luxueux, la société jetait de la poudre aux yeux des investisseurs.” — With its luxurious offices, the company was pulling the wool over investors' eyes.

English equivalent: To pull the wool over someone's eyes

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Origin: Ancient foot races supplied the image: a runner ahead of the field kicked up dust that blinded those behind. The deception is about appearances rather than argument.

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