Pleasing ware is half sold.
Meaning: Attractive presentation and packaging persuade customers more effectively than quality alone.
Origin: Recorded in A Dictionary of English Proverbs and Proverbial Phrases, an undated collection published in London by Whittaker & Co. around 1880 and credited to Thomas Preston. Its earlier history hasn't been traced.
More proverbs about Morality
- After rain comes fair weather. — Hardship is temporary; patience through difficulty leads naturally to better conditions.
- Good servants make good masters. — Those who understand subordinate roles develop empathy and humility when they gain author…
- Who sings drives away care. — Singing actively displaces worry by occupying the mind with melody rather than anxious th…
- Trust not a broken staff. — A weakened support system, once compromised, cannot reliably bear weight in future crises.
- Truth is stranger than fiction. — Reality often presents unexpected twists that invented stories cannot match in sheer impr…
- Fair fall truth and daylight. — Truth endures like dawn; concealment crumbles when light reveals what darkness protected.
From our idioms
- Revoir sa copie — To go back and rework a proposal that has been rejected.
- Ronger son frein — To wait in barely contained impatience.
- Jeter sa gourme — To sow one's wild oats.