Pleasing ware is half sold.

Meaning: Attractive presentation and packaging persuade customers more effectively than quality alone.

Origin: From 'A Dictionary of English Proverbs and Proverbial Phrases' (1870). Public domain.

More proverbs about Morality

• After rain comes fair weather. — Hardship is temporary; patience through difficulty leads naturally to better conditions.
• Good servants make good masters. — Those who understand subordinate roles develop empathy and humility when they gain author…
• Who sings drives away care. — Singing actively displaces worry by occupying the mind with melody rather than anxious th…
• Trust not a broken staff. — A weakened support system, once compromised, cannot reliably bear weight in future crises.
• Truth is stranger than fiction. — Reality often presents unexpected twists that invented stories cannot match in sheer impr…
• Fair fall truth and daylight. — Truth endures like dawn; concealment crumbles when light reveals what darkness protected.

← Back to Proverbs

Loading the full interactive collection…