Great cry and little wool.

Meaning: Loud complaints about shearing yield disappointingly meager results, warning against mistaking noise for substance.

Origin: Short for "great cry and little wool, as the devil said when he sheared the hogs." Pigs squeal loudly when handled but give no wool, so the saying describes a great fuss with nothing to show for it. The lawyer Sir John Fortescue used it around 1470, comparing a disappointing royal income to the man who sheared his hog: much cry and little wool.

Equivalents in Italian

  • Italian: Assai romor e poca lana, disse colui che tosava la porca (literally: Great cry and little wool, as the man said who shaved the sow)

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