IdiomDaily LifeSpanish

poner la proa

Meaning: To set one's aim or course deliberately toward something; to target or pursue.

Literally: To put the prow

Example: “La empresa ha puesto la proa al mercado asiático.” — The company has set its sights on the Asian market.

English equivalent: To set one's sights on something

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Origin: From sailing: the proa (prow) points where the ship is going, so turning it toward something is setting course for it. Poner la proa a algo is aiming at it, and the same image of bearing down on a target is used of turning against a person.

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